Shopami shows you the deals, discounts and coupons that are buried in your inbox and too difficult to find the moment you need them. It also has a geolocation component and utilizes the foursquare API when a shopper is close to a store that has a special sale going on.

The Challenge

Business goals:

  1. Acquisition:  Grow new users. Get Android marketshare.
  2. Retention: Maintain existing users and reduce churn
  3. Improve user engagement:  
    • Resolve usability issues
    • Identify the correct persona and update experience for that user. 


Kyle Weiss, Kristin Demafeliz, Aaron Labrie, Vikas Manocha, Allyson Weber, Jennifer Davies

My Role

As the UX / UI Designer on the project, my responsibilities included: 

  • Discovery: Stakeholder & User Interviews, Business Goals, Competitive Analysis
  • Definition: Persona, Product Flows, Value Proposition
  • Design: Style Guide, Visual Design, Prototyping, Branding, Marketing



Landing Page

We were able to increase new users by redesigning the landing page to fit the persona and adding more third party validation. We tracked conversion with Google Analytics.


Launching Android

A decision was made to launch on Android because of the growing market size. We also had enough of the bugs worked out from iOS.  Google just launched their standards around Material Design and I was excited to convert the app and apply material principles.


After completing a quantitative analysis with Localytics, our team noticed that there was a high % drop off before signup. They would download the app and bounce prior to syncing their email.  After conducting user interviews we found that users weren't completing the signup process because they didn't trust us. We added better onboarding explaining why we were using their email and a short privacy statement explaining all of the precautions we were taking with their data. This increased user trust and conversion.



According to feedback, the users had information overload were overwhelmed by the amount of information in the feed.  Per request, we re-organized the deal flow in the nav bar by Stores (A-Z) and deals that were expiring. We also ran an experiment to increase organic traffic by adding popular offers behind a share wall. It performed poorly with testing and we didn't end up implementing it.



Our team used various tools to make data driven decisions with our app. One of the data points that was alarming was how few stores most users had in their inbox. After a deeper examination, we noticed that most stores were coming up inactive in the app and there was little explanation as to why. If you were a super user, you would see many deals but most users only saw deals from two or three active stores. 



Our team used the Foursquare API to alert Shopami users of a deal when they were near a preferred stores. Although the idea was delightful to users, the execution of this feature led to confusion.