discovery & process: Deeper Dive
Here are some examples of technique I’ve used for product discovery
Dealio: Design Sprint
For five days, the RP Consumer team ran a design sprint with as high fidelity to the book's prescription as possible. The focus of the sprint was retail email, as the vertical widely encompasses panel coming from a majority of end Return Path enterprise clients.
New Products: Smoke Tests
In order to validate which product to build next we launched several "smoke tests" to gage user interest and feedback. We launched landing pages to attract users via Facebook and Google Adwords campaigns. After analyzing this data we conducted interviews with respondents the top 3 products. After this we re-analyzed the data and made a decision to build E2PDF.
SlackMe.Email Integration: Hackathon
SlackMe.Email is a slack integration that was born out of a hackathon project. The main premise is that certain power users of Slack to have various forms of their email added inside of slack.